Carol Chen

Guangdong Xinyi Technology Co., Ltd.

Founded in October 2015 and located in the Fengquan Lake High-Tech Industrial Development Zone in Chaozhou City, Guangdong Province—an area renowned for its thriving array of emerging industries—the company has steadily grown over nearly a decade. Today, it boasts modern facilities spanning more than 30,000 square meters, including state-of-the-art manufacturing and office spaces, and employs over 100 dedicated team members. As a result, the company has evolved into a robust group corporation with a well-established operational framework.
The company specializes in the research, development, production, and sales of candy toys, educational toys, and other innovative products. With its own dedicated production facilities and a robust, science-based quality management system, we are committed to delivering a diverse range of toy candies to children—products designed to spark creativity, foster cognitive growth, and inspire a lifelong passion for learning.

The company currently boasts a fully integrated industry supply chain, encompassing facilities such as a candy production plant, a toy manufacturing plant, and a printing & packaging factory—truly making it a standardized enterprise that combines R&D, production, design, and sales under one roof. This integrated model also serves as the company’s key competitive advantage, enabling steady growth in the toy and candy markets.

Currently, the company owns 5 IPs: "Ultraman," "Zhu Zhu Secret (Princess Qiling)," "Mini World," "Young Hero Nezha," and "Capybara." With years of experience in anime product operations, the company has independently developed and launched several best-selling products, earning a strong reputation in the toy and candy industry. Backed by a solid reputation, a robust management system, and stringent quality standards, the company has garnered widespread acclaim from the market. Today, the company boasts a dedicated team of professional R&D and sales experts, along with thousands of high-quality distributors and tens of thousands of partner retail outlets across the domestic market. Additionally, we’ve established strategic partnerships with major supermarket chains nationwide.